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Key Services

Broadcast Journalism



Broadcast Journalism
- It's amazing how the basics are missing from today's sports news rooms - is that because unlike hard news, we sports geeks naturally progress into TV Sports News, rather than actually attend journalism school?

Are you forever correcting your team's writing, do some staff fail to nail the story in the top line, emphasis regularly put on the wrong key word - these are all major elements to a good piece or report.

"Sow's ear and silk purse", well the reverse can happen too.

Do your team know what to leave out of a package rather than what to put in - believe it or not - what you leave out is just as important as what you put in. You can have the best material possible, but if you don't package it correctly - the bulletin/report still suffers.

X-Cel's 4 hour course will give you team the basics, if you want more depth, then it's the full day course.













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